Monday 10 October 2016

Screen VS Print : PRINT


When designing for web based things and print based, there are a number of differences. The two can be compared in major topics like the type of media, audience its portraying, layout, colour and technology used.

When it comes to becoming a print designer, there are different types or fields of print designing. The main consist of Magazine editorials, product packaging, business cards, logos and so on.
Although designing magazines are said to eventually stop, it is not looking like they will as they are still very popular, even though news is portrayed online. You could be asked to create a field of design works to match throughout a magazine or to match a story perhaps. 

Product packaging is one of my personal favourites. This is designing the packaging of a particular product. This will change how the customers will view this product, for better or worse. This could be adding a feel to the product, a theme, type of colouring, style or texture. Texture such as soft, shiny, flashy, rough and so on. 


Business cards are also one of my favourite. This helps show the message that the company wants to send to potential customers by being either creative, serious, fun, or whatever the company wishes to provide. I see business cards as being very important for company image and favourable word of mouth. Edge painted business cards really add a cool and new factor to the cards, while also improving the image of the firm or business.

Logos are the company. This is the most important of them all. Logos affect the company incredibly for the better or for worse. Having a bad logo could or will destroy your company, unless the product or service provided is the best of the best. It is important to try to create a logo that does not phase-out or lose its style. This is perfectly shown by Coca Cola. They have technically kept the same logo since they started with few minor changes.


In print you are trying to get your audience to stay on a page long enough to get a marketing message across. 
On the web, you are generally trying to keep your audience on a specific website for as long as possible.



In print you know the space allowed from the start and that your finished product will look the same to everyone who sees it.

When it comes to colour on screen against printed colour there are different choices, issues and concerns when dealing with colour.

In print you must notice and see the difference on screen to actually being printed(on screen VS on paper).
In print a proof can be used to help ensure you are getting the right results in colour. You often choose between a "spot" or "process" colours for you printer to use. These are colours you choose from a palette and identify with a code that you provide to your printer.



A pantone could and should also be used when identifying colour. You will choose the colour you desire from this 'colour booklet'(pantone) and enter that code into the printer or application. Even though this will look different on the computer, it is the printed image that you should worry about(final work). This also has to do with CMYK and RGB colours.

For screen you must also consider the difference in colour from monitor to monitor

For both print designers and web designers, keeping up to date with today's technology is key to success and knowing new ways of printing designing and so on.






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