Colour

Colours are something that are used for many reasons, not only in graphic design.

 Colour is used to catch the eyes of people, in our case, the customers eye and the people's eye. colours are also appealing to the eye and can give a sense of emotion to the person viewing it. so colours are very important and the design or integration of colours should be selected carefully to give the type of message or feeling that you are trying to communicate.

Colour affects our mood and can represent cultural significance and also political associations.

Colour psychology affects our lives in so many ways, yet we often don't realize the impact of our colour choices on our website colours or logo colours or brochure colours or anything related to graphic design. also on our stationery and packaging, business clothing and so on.

Colour has a very important impact on our every day lives without us even knowing sending of messages and details to our brain to show a message.

I did some research and found a sight which shows colour meanings in businesses.

Red represents masculine energy, passion, strength, excitement. where it could also be romantic, dangerous, reminds us of blood and violence, desire, lust, courage, attention-seeking,motivating, stimulating and so on.

Yellow is a very warm and happy go lucky colour associated with cheerfulness and playfulness. psychologically it is optimistic, uplifting and illuminating, brightening people's spirits.

Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word. it is also associated with loyalty, trust, integrity, caring, concerned, reliability and responsibility.

These are the primary colours of the colour wheel. These three colours are used to create every form or shade of colour along with black(being no colour) or white(being light or brightness).

Then come the secondary colours which are orange, purple and green.

and the tertiary colours follow which are darker and lighter shades or green, purple and orange.

REFERENCE :

  http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html